Forá
If you were asked to draw ‘fun’, what would it look like? It is a word so commonly used in the English language, yet a direct visual representation is elusive. The Greek island of Hydra (Idra) is an apt representation. Travelling to this destination in the summer of 2024, we found unexpected creative inspiration.
Hydra is the embodiment of earthly hedonism. The word ‘hedonism’ is derived from ancient Greek for ‘pleasure’. On the island, mornings were greeted with a clear blue sky. Walking along an ancient pathway to the island’s various swimming holes, the dusty orange and green cliffs were punctuated with white buildings decorated in citrus-hued trim. Afternoons were spent melting our bodies into a rock face along the shore, cooling off in the turquoise ocean, then resolving the day with a fresh sunset beverage.
Come evening-time, the island’s creative and glamorous inhabitants dressed in their Mediterranean finest to dine and dance the night away at one of the port’s intimate and joyous taverns. Hydra was a place where time - ‘Forá’ in Greek - was an afterthought. There, it nearly disappeared.
Inspired by this idyllic paradise, we partnered with Laurence Watchorn, an abstract artist whose curved canvases, joyous use of colour, and spirals (a Blue Nude favourite) were a perfect match for the collection. During five months of visits to Laurence’s Chelsea-based studio, we extracted motifs from his large-scale canvases to pair with the collection’s pieces.
Forá is a representation of time, or lack thereof, and how the pursuit of fun can make it disappear altogether.
Released for SS25.
Learn more about the collection here.
