Vida Privada, translating to 'private life', represents a balance between two sides of private spaces - sanctity and sensuality. 

After the success of our Chame collection, expressionist painter and collaborator James Watkins invited us to return to Mexico and for a collection inspired by the country. It would mark the first collection where the inspiration was researched entirely on-location, in Mexico City and the artisanal hub of Oaxaca.

Across two trips to Mexico City, we became intrigued by storied architect Luis Barragán and the emphasis he placed on privacy in his designs. Barragan's priority within design was to create homes that would become inner sanctuaries for their inhabitants. He avoided excessive use of exterior glass windows, then commonplace for contemporaries in the United States' modernist architecture movement, to instead create a central interior focus on his homes. Windows were used to frame nature inside the homes and their gardens, creating organic views without sacrificing seclusion to the eyes of the outside world.

During our research in Mexico, we observed a duality in its culture. There exists an intriguing balance of sanctity and sensuality in the presentation of public and private life. The architecture in Mexico City, with its strong facades, has a focus on internal life behind its walls. Frida Kahlo's Casa Azul, with its wall-like facade and central courtyard, reflects vibrant inner life. It was in this courtyard Frida and her guests could enjoy the freedom of privacy to discuss their radical ideas and enjoy experimentation away from the conventions of mainstream Mexican society. Even in the streets of Mexico City, the heavy canopy of trees creates a natural shield for residents on the second and third floors of its buildings.

Working with James Watkins on the collection's original artwork, duality was represented in two large canvas paintings affixed to the walls of his Escandón, Mexico City studio. The largest is a joyful explosion of colour and positivity. It transmits feelings of solace, peace, and happiness found in our inner lives. In contrast, a secondary painting was made with darker themes. Sharper lines and deeper colours transmit the energy of the sensual side of privacy.

Released for SS24.

Learn more about the collection here.