Creative Process ~ La Pointe Sarong

Blue Nude ~ Slow Fashion Brand - Susan Protsack's Studio in Kelowna, BC, Canada

 

La Pointe is our first foray into beachwear. It's an extra wide sarong with straps, to allow for a multitude of styling options. It can be tied around the waist, around the neck as a dress, or used as a beach blanket.

La Pointe is made from organic cotton voile, lightweight and breathable. It's custom-printed with artwork from mixed media artist Susan Protsack, a painted ombre of sea and sky.

 

Blue Nude ~ Slow Fashion Brand - L'Herbe Fishing Village

Calmer waters in Nouvelle-Aquitaine.

 

The artwork is, in its original format, a massive acrylic on wood piece, towering at five feet tall. It's a hypnotic depiction of the Atlantic Ocean at dusk, wrapping around the width of the sarong and the wearer's body.

 

Blue Nude ~ Slow Fashion Brand - Susan Protsack's Artwork for La Point

Susan Protsack's artwork for La Pointe.

 

La Pointe's cotton is GOTS-certified. Sourcing organic cotton is an important tool in the fashion industry's progression to eco-sensitivity. According to a report by Mckinsey, if the industry adopted just 20% of recycled polyester usage, and 11% adoption of fabric alternatives such as organic, recycled, or biobased textiles by 2030, 41 million tonnes of GHG emissions could be saved.

Our digital printing supplier is based near London, in the meadows of the Cotswolds. They have undertaken many initiatives of late to reduce their footprint, including the complete removal of single-use plastics from their packaging.

Each sarong is manufactured at a North London based small-batch production studio. The studio specializes in high-end production, working with many emerging and established designers and brands in the city.

You can purchase the La Pointe Tie Sarong here.

 

Blue Nude ~ Slow Fashion Brand - La Point Organic Cotton Tie Sarong

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